#knowyourbody: Women's Health Campaign

Visual communication campaign including: billboards, public signage, educational material and social media profiles.

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This campaign is incredibly personal as it aims to educate women and people who identify as gender diverse, about health issues that I have been affected by. It is aimed at people aged 16 to 30 as these health conditions usually affect them at this age. 

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There was a strong focus on making this campaign friendly and welcoming, instead of being a scary medical campaign. Therefore, 1970's inspired patterns and fonts were used, with fun patterns repeated throughout the campaign to create a memorable look. Public posters are bright and easy to read, while social media is heavily employed to appeal to and effectively communicate with the younger target audience who heavily frequent apps.

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This campaign could be used as resources at secondary schools around Australia, or at women's health summits or events.